Notice how each image highlights a different set of products, allowing this one ad to appeal to many different viewers.
You can also use Carousel ads to tell a story, like a short comic strip.
Derin Oyekan, co-founder, and CMO of JewelScent, said:
“We used carousel link ads to tell a story about our product. The results were a three-fold decrease in cost per click, driving more volume of potential customers for less money to our website.”
Here, Tieks by Gavrieli creatively uses a Carousel ad to highlight the different features of their ballet flats.
Because Marketing Experiments found that using a real person associated with your product, instead of a stock photo, can increase conversions by a massive 35%.
And, according to research by Psychological Science, seeing a smiling person makes us feel happy, comfortable and safe.
Just make sure that the people look like those in your target market. You want viewers to find your ad relatable.
Here’s a good example from Adidas.