Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement, account-based marketing, and top-of-funnel lead generation will suffer. But consistently creating quality content for every stage of the buyer’s journey is easier said than done—and there’s new research that shows
Reflecting on a coaching session today, my client was finding it a real challenge to support their value proposition and desired market positioning with value messaging, i.e. messaging focused on meeting and exceeding what their target customer will value. Everything that had been drafted had slipped into product or service features and benefits. The consequence?
With over 2.5 billion users, Facebook has become essential to marketing efforts. And while many brands have set up their pages and even run Facebook ads or boosted posts, not many have explored or even taken the time to understand the wealth of marketing opportunities available to them through Facebook Groups. As of 2019, 1.4
Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is
Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all smartphone owners. The enthusiasm with which
