Reflecting on a coaching session today, my client was finding it a real challenge to support their value proposition and desired market positioning with value messaging, i.e. messaging focused on meeting and exceeding what their target customer will value. Everything that had been drafted had slipped into product or service features and benefits. The consequence?
Because of the multiple swings and uncertainties of Amazon's policy, quite a few sellers started asking questions about standalone stations. But most sellers are not aware of the independent station, now talk about what it really is? Shopify. An independent e-commerce site that allows merchants to bring their own merchandise with PayPal, credit
With over 2.5 billion users, Facebook has become essential to marketing efforts. And while many brands have set up their pages and even run Facebook ads or boosted posts, not many have explored or even taken the time to understand the wealth of marketing opportunities available to them through Facebook Groups. As of 2019, 1.4
Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is
Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all smartphone owners. The enthusiasm with which
As long as the Ecommerce and dropship develop, shipping is more and more important factor for business. We can always here someone said the dropship is dead, while dropship is one tool, and one business model. It can not be dead. Just customer need good shopping experience, like faster shipping, good package with brand. Quality items, autognosis.
Notice how each image highlights a different set of products, allowing this one ad to appeal to many different viewers. You can also use Carousel ads to tell a story, like a short comic strip. Derin Oyekan, co-founder, and CMO of JewelScent, said: “We used carousel link ads to tell a story about our
What Makes a Good Dropshipping Product? Most good dropshipping products share similar attributes. When researching potential dropshipping products, keep in mind these five criteria: 1. The product’s cost allows for a healthy markup. ‘Markup’ is the amount of money a business adds to a product’s base cost to cover overheads and earn a profit. For example,
Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your niche, self branding can help increase your reputation as a leader. By showcasing unique character traits and having an active presence online, you can work towards building a
