Emerging markets in countries like China, India, and Brazil can teach you a great deal about marketing and innovation. In 2019, 64 million Americans will use mobile payments in some form, representing 29% of all smartphone owners. The same figure in China? 577 million users representing 81.1% of all smartphone owners. The enthusiasm with which

Notice how each image highlights a different set of products, allowing this one ad to appeal to many different viewers. You can also use Carousel ads to tell a story, like a short comic strip. Derin Oyekan, co-founder, and CMO of JewelScent, said: “We used carousel link ads to tell a story about our

What Makes a Good Dropshipping Product? Most good dropshipping products share similar attributes. When researching potential dropshipping products, keep in mind these five criteria: 1. The product’s cost allows for a healthy markup. ‘Markup’ is the amount of money a business adds to a product’s base cost to cover overheads and earn a profit. For example,

Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your niche, self branding can help increase your reputation as a leader. By showcasing unique character traits and having an active presence online, you can work towards building a